Rachit Khanna
Premium Couture & Wedding Fashion E-Commerce
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The Challenge
Build a comprehensive e-commerce platform for a luxury fashion designer brand offering bridal wear, groom wear, womenswear (anarkalis, sarees, indo-western), and menswear (tuxedos, indo-western). Needed to handle multiple collections (Sahar, Ashra, Qurbat, Chrysos), retail store integrations (Chandigarh, Delhi, Ludhiana), and custom outfit consultations.
Our Approach
Designed a high-end e-commerce website with collection showcases, celebrity closet features, appointment booking system, and seamless navigation across categories. Integrated email subscriptions, WhatsApp shopping assistance, store locator, and detailed product pages with fabric details, embroidery info, and care instructions. Optimized for mobile-first luxury shopping experience.
The Impact
Established a premium digital presence for a luxury fashion brand with strong brand storytelling. Enabled online sales, custom consultations, and in-store appointment bookings. Positioned Rachit Khanna as a go-to designer for wedding couture and high-fashion collections.
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